Public notices are for making public announcements. They can be published by any entity viz. government organization, semi-government or private sector companies. One of the conventional channels for posting such notices is newspapers. News journals are the chosen channel for such posts because of the following reasons:
- They reach out to a large population pool. It is because they have a wide readership. Whether it is a national daily, regional newspaper, vernacular, local or community news journal, etc. they have diverse as well as wide readership that comes not just from one region but from across the country.
- Newspapers have in-depth penetration to the remotest corner of the country. This is one benefit that makes them stand apart from other channels of advertising. News broadsheets have the potential to reach out to the people of areas where internet hasn’t made its mark. The population of such places is wholly solely dependent on news journals.
- The next benefit is the variety that newspaper catalogue has. There are so many national dailies, regional newspapers, vernaculars, etc. that there is no dearth of news journals to choose from. One gets ample choice, which provides convenience to the people from all regions. For instance one can get published The Times of India Public Notice
Public Notice ads in newspaper can be published as Display adverts which are one of the formats meant for commercial advertising. They are full-page, half-page and quarter-page ad posts that are really useful in commercial marketing and advertising. If a company wants to create a brand image or announce their newly launched products and services, etc. they can easily do the same by tapping their target segment of population. This targeting can be done by newspaper ad posts, which offer great opportunity for targeting niche population of an area.
Similarly, if you want to make public announcements you can again bank on this ad format for the same. You can incorporate images as well to support the content and make it appealing to the readers. Also, select the advert size as per your requirement, keeping in mind the reader response that you are aiming, your budget, etc.
Apart from all this there is another point to take into consideration and that is the day of the week that you choose to get your adverts published. Now for companies that are pitching customers to increase sales have to choose the day for getting their advert published wisely (probably a weekend because people have their weekly off and they indulge in shopping more on weekends).
However, this is not the case for a Public Notice because the latter is not supposed to generate a reader response and is meant only to make announcements. Hence, they can be published on any day. There are a lot of companies that go for repeated publications of their posts so that the information gets retained in the minds of the people.
There are many ways in which one can go about newspaper advertising. For Public Notices newspapers are indeed one of the best channels to spread the news.
Summary: Public Notices are used to make Public announcements. They are usually published in newspapers. The latter are chosen for such notices because they reach wide reader base, provide plenty of choice to the advertiser. One can publish such notices in display advert format. An advertiser can go for a repeat publication if they wish so that the information is retained in the minds of the readers.